Just Go Fishing

Here’s a 20 year old tale that’s still relevant, and may help save your life like it did mine.

It was 1993, and I was living in San Francisco with my girlfriend, plying my trade as an Insurance broker, and hating every minute of it. I was pretty good, and made decent money, but disliked the people I worked with, and the industry I was in. Every day I woke up, looked at the clock, shook my head, and wondered when life would get better. I wanted a change.

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Why I love Paid Traffic

In the beginning of the Internet, life was pretty good. Customers were hungry, traffic was easy to generate, and offering something for sale was usually enough to make good money.

If you understood basic direct marketing, you had a huge advantage since you could use the power of headlines, offers, and good copy in your sales funnel. Prospects were almost powerless against these techniques, and we would regularly see 50% of visitors opt-in to a squeeze page, and double digit conversion rates from sales letters.

And that was for cold traffic!

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